events.
THE BLUE PARTY
Event Goal:
Pre-launch marketing initiative aimed at:
Creating hype and PR traction for CLOSWAP before the app launch.
Generating User-Generated Content (UGC) and social media buzz.
Attracting fashion crowd (ages 18-28) in London who love vintage and second-hand clothing.
Driving app sign-ups and building a strong community pre-launch.
COMPLETED WORK: concept design, poster design, branding, venue procurement, content creation &editing, event planing (DJ, UGC opportunities, photo ops, props, goodie bags, drinks etc.), coordinating a team of 4
how to get an invite?
beat your blues
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beat your blues 〰️
closwap
@
closwap @
feedback:
metrics:
reached full capacity- 70 people
surpassed minimum spend
best performing content (Reels & Posts)
Top Video (Sep 12): 18.8K views
Other high-performing reels: 17.7K, 17.2K, 15.3K, 8.5K views
campaign outcome
Instant impact upon app launch: 500+ users signed up without paid ads
Strong UGC and virality (September) : Reels reached over 1.5M people, engaging a large non-follower audience (99%).
RESULTS
The Blue Party was an invite-only, all-blue affair that blurred the lines between fashion, nightlife, and community. With a curated guest list of industry insiders, entry was strictly through a WhatsApp number hung up on flyers across London hotspots—only those who answered "How do you beat your blues?" to our standards received the secret location: a hidden party basement in Shoreditch, tucked beneath an unassuming café. For those in the know, a personal invite from us at a Fashion Week show was the only other way in—no phones, no press, just a moment designed to be felt, not just seen.
2. ORANGE IS THE NEW BLUE
Orange is the New Blue was a Christmas party with a twist—loud, fun, and anything but traditional. A follow-up to The Blue Party, this time we teamed up with The Orange Room to bring a night of great music, tattoos, tarot, and a crowd that knew how to keep the energy going. Entry wasn’t just about buying a ticket—you had to text in, answer a few questions, and pass the vibe check. With a mix of house, pop, and Christmas remixes, a packed room of 150 people, and an atmosphere designed to spark connection, spontaneity, and pure immersion, this was more than a party—it was a brand experience you had to be part of.
