1. EDENISTE - EAU DE PARFUM ACTIVE

Edeniste is a luxury fragrance brand blending nature’s finest ingredients with cutting-edge neuroscience to create scents that elevate mood, reduce stress, and enhance emotional wellbeing. Founded by Audrey Semeraro, Edeniste is committed to clean, transparent formulations using ethically sourced naturals and safe, science-backed synthetics.

EDENISTE

CLIENT BRIEF:

  1. Drive Gen Z traction through elevated and engaging social media content.

  2. Increase sales at Harrods by boosting visibility and desirability.

  3. Secure placement at Selfridges by strengthening brand appeal and demand.

  4. Build a stronger brand identity around their neuroscience-meets-luxury fragrance concept.

the “Find Your Harmony” CAMPAIGN

We repositioned Edeniste around an emotional and sensory-based narrative. Instead of just selling perfume, we built a campaign around a 3-step experiential system designed to guide users to their ideal scent—framed as finding inner harmony.


In-store Experience:

  • Created a scent discovery ritual where customers could:

    1. Complete a scent quiz to identify their harmony

    2. Measure heart rate to confirm emotional response

    3. Receive a scented thread as a physical takeaway (“Keep the Harmony”), replacing traditional testers

  • This not only bypassed Harrods’ restrictions on loose testers but also added a personal, wellness-focused ritual to the perfume-buying journey

Digital Strategy:

  • Developed and implemented a UGC-first marketing model

  • Launched the “Give Her Harmony” campaign targeting niche influencers and in-store customers

  • Created 8 custom short-form social media videos highlighting user journeys, product benefits, and behind-the-scenes content

  • Capitalized on trend-driven content formats and sound-based storytelling to enhance shareability and emotional resonance

  • Optimized the client’s UGC strategy to drive virality and reduce dependency on paid media

Results:

  • Increased online engagement by 30% within four weeks through UGC-led campaigns

  • Decreased paid ad spending by 22%, thanks to improved organic reach and viral UGC formats

  • Achieved over 7,000 unpaid impressions from niche influencers and in-store participants

  • Boosted social media video view rates by 45% compared to brand-produced content

  • Helped Edeniste optimize its in-store experience, resulting in longer customer dwell time and a more immersive brand journey

  • Improved cross-audience targeting at Harrods, leading to a measurable uptick in sales during campaign testing weeks by tailoring messaging toward wellness-driven and science-curious buyers

  • Successfully positioned Edeniste for potential future placement in Selfridges by building a scalable and experiential retail identity