CLOSWAP CAMPAIGNS
CLOSWAP CAMPAIGNS
CLOSWAP makes swapping clothes as easy as swiping—bringing people together to trade styles, save money, and keep fashion circular.
Ralph the Rack
was a campaign CLOSWAP created to bring the brand to life and forge a playful, emotional connection with our community. He appeared throughout Fashion Week—throwing parties, interacting via his own phone line, complete with a full personality including a crush on Duolingo—helping us stand out, build engagement, and strengthen both internal and external community ties.
WE DON’T GIVE A SH*T CAMPAIGN
This campaign was inspired by Surreal’s lo-fi New Year ad and the viral PowerPoint meme trend—so we made an intentionally lazy-looking ad that felt like we didn’t really give a shit. The idea was to cut through the polished clutter with humor and self-awareness, connecting with Gen Z’s love for irony and making CLOSWAP feel real, rebellious, and refreshingly different.
SURREAL x BRAT x CLOSWAP
This campaign was CLOSWAP’s playful attempt to get a reply from Surreal by “helping” with their Gen Z marketing—offering bratty, irreverent LinkedIn advice through a 27-slide carousel packed with satire and neon green slides. It was part of our wider LinkedIn strategy to break corporate norms, be hyper-relatable, and show that CLOSWAP can speak Gen Z fluently—even on the platform least known for vibes.
